Desiree Gruber is Modelinia’s Chief Executive Officer and Founder. Transforming her lifelong interests in fashion, culture, art, and entertainment into a diverse business portfolio, Gruber has redefined what a new media company can be.
Gruber’s career first took shape at Rogers & Cowan, a national public relations agency, where she rose to Vice President of Entertainment and managed various publicity and marketing accounts within the entertainment, music, fashion, and beauty industries while spearheading the overall growth of the firm’s New York office. Looking to create broad-based opportunities throughout all forms of media, Gruber established Full Picture in 1999, synergizing the traditionally separate fields of public relations, management, and production. Full Picture has since become a creative force and blossomed into a full-fledged multimedia company. Its many successes include the hit reality show Project Runway, MSN.com’s hip fashion and lifestyle series Style Studio, and the trendsetting HSN shopping show Curations. Gruber has also been instrumental in building some of the world’s most prestigious brands and industry leaders, including Victoria’s Secret, Ian Schrager Hotels, Chanel, Starr Restaurants, and Miramax, and guiding the careers of high-profile personalities ranging from Heidi Klum to Arnold Schwarzenegger. In 2009, she launched Modelinia.
Ms. Gruber has received a Peabody Award and four Emmy nominations for producing Project Runway, as well as over twenty media industry awards. She has been awarded an official Mayor’s Proclamation by the City of New York for her professional and civic accomplishments. She serves on the Chairman’s Council of the New-York Historical Society and on the Board of Directors of God’s Love We Deliver, an organization that delivers nutritious, freshly prepared meals to people living with HIV/AIDS or other serious illnesses. She is also a member of the Women Presidents’ Organization and Women in Communication.
Liane Mullin, Chief Strategy Officer and Founder, develops and executes field marketing initiatives and special projects, as well as, overseeing the brand voice and tone across all platforms. She has a strong background of over 9 years of entertainment and lifestyle marketing experience. Mullin joined Modelinia from Full Picture, where she headed up the New Media division conceptualized and supervised the development of multiple web projects, managed strategic partnerships and integrated corporate companies into the virtual entertainment arena. Prior to joining Full Picture, Ms. Mullin worked for Creative Artists Agency under Managing Partner Bryan Lourd and Sony Pictures Entertainment. She graduated from University of Wisconsin – Madison with a degree in Communication Arts.
Andrew Ockner is the Chief Financial Officer of Modelinia and is responsible for all financial operations of the Company, inclusding financial reporting, accounting and banking relationships. He brings over 7 years experience and expertise in corporate operations and management, financial analysis, budgeting, forecasting, contract analysis and auditing. Ockner is also currently the CFO of Modelinia’s sister company Full Picture, LLC. Prior to joining Modelinia, Ockner was Senior Director of Finance of SONY BMG Music where he was in charge of all aspects of financial management for the most profitable division of SONY BMG Music. Prior to SONY BMG Music, he worked in the audit division of KPMG. Ockner is a CPA and graduated from Indiana University with a degree in accounting and lives with his wife in New York City.