These models put their money where their perfect pouts are by starting their own successful beauty lines.
By Kim Martin and Erin Rose
Not only are models’ gorgeous kissers recognizable worldwide, they’re most likely shellacked in their very own shiny lip gloss. Yes, our style heroes now join the ranks of enablers keeping our beauty product addiction going strong. Good thing we recommend this kind of substance abuse.
Iman
Iman has graced the covers of countless top magazines, worked with legendary designers YSL, Versace, and Calvin Klein, and inspired the world’s top photographers Helmut Newton, Richard Avedon, Irving Penn, and Annie Leibovitz. So when the one-name wonder launched her eponymous line in 1994, it was destined for success. Created to fill a void in the market and create a luxe beauty line for women of all skin colors, Iman Cosmetics is now available worldwide and features some of the richest colors and luxurious formulas—with recession proof price points.
Star Products:
IMAN Beauty Success Kit: At $10.99, the professional-quality kit is a steal and includes plenty of natural ingredients to keeps skin hydrated.
Second-to-None Luminous Foundation: This wet/dry formula comes in 12 shades, works with all skin types, and leaves you with a dewy glow, $15. www.target.com.
Jemma Kidd
Former model Jemma Kidd started out on the other side of the camera, but admits makeup was where she found her passion for the fashion world. While younger sister Jodie still models, Jemma is adding to her cosmetics empire, launching Jemma Kidd Makeup Schools in London and bringing her colorful fashion-forward collections stateside in a well-priced new collection with designer with hip retailer Target.
Star Products:
JK Jemma Kidd Hi-Design Eye Color: Custom, heavily pigmented shadows inspired by the catwalks. $18
JK Jemma Kidd Liquid Liner: Quick-dry liquid liner available in every color from classic black to the boldest of brights, $18. www.target.com.
Heidi Klum
There’s never been a time when Heidi Klum isn’t “in,” which means when this Victoria’s Secret supermodel cocreates a cosmetics limited-edition line with VS makeup artist Linda Hay, items sell out—superfast. But you can still get some of Heidi’s handpicked products, including the gloss fellow VS Angel Marisa Miller swears by on the lingerie line’s website.
Star products:
Heidi Klum Collection Lip Gloss in Cupcake: “This creamy gloss is infused with chocolate flavor, my personal touch.” —Heidi. $14. www.victoriassecret.com.
Cindy Crawford
At age 43, Cindy Crawford defies time and remains eternally youthful thanks to her collagen-boosting skincare line Meaningful Beauty, which claims to slows the natural aging process. In addition to helping ward off free radicals with a secret French formula from Paris-based Dr. Jean-Louis Sebagh, Cindy’s products promote “age maintenance” over age reversal and improved skin texture, which means Cindy’s radiant glow.
Star Product:
Maintenance 2 Night Fluide: Even if you can’t get in a full eight hours of sleep, this highly effective serum (and it’s 11 key ingredients) work while you rest, so you wake up to noticeably smoother skin, part of the 30-day, $30 Age Maintenance System. www.meaningfulbeauty.com.
Josie Maran
Just over a year old, model Josie Maran’s eponymous brand has taken the green beauty scene by storm with her full line of natural, organic, and nontoxic products. Her rose-colored metallic packaging is recyclable and biodegradable, the compacts are made of a corn-based plastic, the lipsticks and concealers are all housed in aluminum, the Argan Oil bottled in glass, and the outer boxes are made from 30% recycled stock and soy ink. And the earth-friendly ingredients include avocado, coconut, flax, jojoba, olive, soybean, beeswax, cocoa butter, and shea butter.
Star Products:
Argan Oil: Organically grown in Morocco and highly hydrating, $48
Mascara: Award-winning formula (from Allure) that is paraban and fragrance free, $22
Bear Naked Wipes: Infused with chamomile and cucumber, these are biodegradable! $12. www.josiemarancosmetics.com.
