During the past few years, Karl Laferfeld opted for a combination of models to grace the Chanel campaigns, but always made sure to include Freja Beha Erichsen.
But with the styling direction of Carine Roitfeld comes another chance in the norm: a solo campaign for Freja! The news was announced back in early April, but thanks to a preview in Cannes, we have three images to consider!
For the Fall 2011 campaign, Karl brought together the talent of Carine, Freja, and a photobooth as the background to create a stunning set of images. Though remarkably less dynamic than previous backdrops, the photobooth allows for the audience to focus on what’s truly important - Freja’s depiction of the season’s mood.
