While the world is waiting (im)patiently for Jimmy Choo for H&M to launch, the Sonia Rykiel collaboration is already gaining excitement.
Not to mention that the design house already chose their ideal models and shot the campaign image!
Lara Stone, Caroline Trentini, and Anne Vyalitsyna star in the special line showing off lingerie looks, which is a brand-new move for H&M collaborations. Here’s your first look at the ad campaign, and though we’re loving the model choice, we’re quite sad that Lara’s face is cut in half…
Here’s hoping more images will make their way out—after all, there are two collections!
UPDATE: Here’s a second ad campaign!
Image via Fashion Copious
Posted on Oct 28, 2009 in:
Campaign Watch
