The toe-tapping, high-kicking Coco Rocha is back to her old ways for White House Black Market this fall. Having wowed audiences with her impressive tap dancing talents in the brand’s spring commercial for its ‘Work Kit’ collection, Coco has returned to the stage- well, table actually- for an encore performance in the retailer’s Fall ad campaign.
This time around, the supermodel is slipping on her tap shoes, along with 12 different ensembles, for the 30-second commercial called “Alter Ego.” With a little help from Broadway choreographer Lorin Latarro, the Canadian model grooved to the beat for the new TV feature set to air September 10th.
In the meantime, White House Black Market will be running print ads shot by photographer Glen Luchford in the fall issues of InStyle, Marie Claire, People StyleWatch, Vogue, Glamour, and other top glossies.
The 23-year-old top model doesn’t seem to be slowing down any despite her recent announcement confirming her role as a mentor on the upcoming fashion reality show, “The Face,” starring fellow ‘dream team‘ members Naomi Campbell, Karolina Kurkova, and host Nigel Barker. As a true ad campaign pro, Coco is sure to have some nuggets of invaluable industry advice tucked up her sleeve for the hopeful contestants, and you can be sure we won’t miss a word of it!
There are still a few weeks to go until we can dance along to Coco’s latest routine, but take a look at the video teaser below to brush up on those rusty dance moves before the commercial airs!