Dreams really do come true!
While we were happy enough to see Alessandra Ambrosio strut her stuff in the jewel-encrusted Fantasy Bra at this year’s VS Fashion Show, that doesn’t even begin to compare to her latest venture. According to recent reports, the Brazilian supermodel is putting her fashion know-how to good use with the launch of her debut lifestyle fashion line called Alé by Alessandra. Inspired by the hot mama’s “Brazil-meets-Malibu-by-way-of-Europe style,” the collection is said to include pieces that range from casual to day-into-evening, designed specifically with the 18-to-35-year-old crowd in mind. Needless to say, based on the Brazilian beauty’s own Cali-cool style, one should expect to see plenty of cut-off shorts, flowy dresses and eye-popping prints with the collection’s release come Spring 2014.
And while Alessandra remains dedicated to her modeling career, she doesn’t take her new role lightly telling WWD, “this is not a hobby for me. I’ve been a fashion model for 15 years and designing is just an extension of my career. I still plan on modeling lingerie, but at the same time this is a business transition that I plan to have around for a long time.”
Of course, Alessandra isn’t the first super to take her talents from the runway to the design studio. Heidi Klum, Cindy Crawford, Elle Macpherson, Gisele Bundchen and Tyra Banks have all found success with their own apparrell and accessories lines since their tenure on the runway, which puts Alessandra in some pretty impressive company if we do say so ourselves. And let us not forget that this also isn’t the first time the super has dabbled in the fashion design game, as she has also worked as a guest designer for Brazilian shoe brand, Melissa, which produced her “Alessandra Loves Melissa” line last year.
“I know what I like and what I want to see,” said Alessandra. “I want to be satisfied just as much as the customer. I’m creating a brand that’s everything that I am passionate about and have experience in, from growing up in Brazil, traveling around the world and moving here five years ago.”
We still have some time to kill until Alé by Alessandra officially launches, so in the meantime, feel free to check out some of the supermodel’s best off-duty styles here!