It’s an honor to be featured in any designer’s ad campaign, but when it’s their first campaign ever…well that’s a very special moment.
For Proenza Schouler’s Fall 2010 campaign, marking their first foray into the world of ad campaigns, the designer duo chose a trio of girls to represent their aesthetic - Ann Kenny, Kirby Kenny, and Tatiana Cotliar. Given Ann Kenny’s opening presence during the show and Tati’s inspired strut, the model choice is simply spot on.
The campaign, which was snapped by Daniel Jackson, takes on a behind the scenes feel by mixing the models of the moment with stark backgrounds, accenting the images with tagged corners as if the images were placed in a memory book, and decorating the final look with a simple splashed of color. Read on to see all the backstage moments.
