Andrej Pejic Models for Women's Underwear Campaign

It was just announced that the ambiguous male model, Andrej Pejic, is the new face for the Dutch intimate apparel brand, Hema. While we’re all for pushing the boundaries - especially when it comes to fashion - we think this has gone a little too far.

Andrej is known to model both men’s and women’s clothing, but we think it crosses the line to place him as the spokesmodel for a women’s intimates campaign, even if it’s for a mega push-up bra that’s said to make your breasts appear two sizes bigger. “It’s revolutionary. I’ve never known a man to do a womens’ lingerie campaign before,” Andrej’s agent, Joseph Tenni told Frock Writer. True, we haven’t either, but don’t you think women’s lingerie should be advertised on a woman, no matter how flat chested she may be?

Yes, Andrej looks gorgeous (as always), but we’re not convinced his feminine beauty works for women’s intimates. Are you?

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