With aspirations to up their Parisian relevance, L’Oréal Paris snagged a brand new spokeswoman who oozes all things French.
As the eminent source on all things Parisian, Inès de la Fressange is joining the L’Oréal family as one of their newest models. “I am delighted that she is bringing that irresistible je ne sais quoi to the brand,” stated Cyril Chapuy, global brand president of L’Oréal Paris. She’s set to exude ”timeless French chic” for the beauty brand - a task that will be effortlessly simple, given her innate style and attachment to the country. “Beauty is a real source of freedom,” she said of her new position for L’Oréal. ”I believe in the slogan, ‘Because we’re worth it!’ I love those words, which are still perfectly relevant today.”
