Campaign Comotion: Dior Gets a New Look and Chanel Heads East for Spring!

The first Dior campaign created under Raf Simons’ artistic direction has landed and it’s quite a change from the house’s cinematic ads of the past.

To start, let’s discuss the cast.  While previous Dior campaigns have typically featured only one big name model— Karlie KlossDaria Werbowy and Gisele Bündchen have all previously been tapped— Simons opted to use runway staples Daria Strokous and Marie Piovesan, along with lesser known beauties Anna Martynova, Daiane Conterato and Nicole Pollard in their place.

Although the scene may be more crowded this time around, like the collection itself, Simons’ debut campaign takes a dramatic departure from John Galliano’s more theatrical ways.  Having taken inspiration from Surrealist artist René Magritte, Simons’ campaign sees a minimal, stark white setting— with the exception of some floating flowers and a open window— juxtaposed against the blooming silk skirts and clean, tailored pantsuits worn by the Dior women seen striking their best New Look poses.

But Simon’s isn’t the only one causing some campaign commotion as of late.  Karl Lagerfeld has also just released Chanel’s Spring images, revealing a third model in the campaign mix.  As it turns out, Stella Tennant and runway newcomer Ondria Hardin were also joined by the relatively unknown Yumi Lambert, for the New York shoot taking place a few months back.  Shot by the Kaiser himself, the set recalls the look and feel of a Japanese tea house, complete with straw mats and traditional Japanese tea tables— just further evidence that designers are heading East for Spring!

Check out more of Dior and Chanel’s Spring 2013 campaigns below!

Dior Spring 2013 Campaign Shot by Willy Vanderperre

Dior Spring 2013 Campaign Shot by Willy Vanderperre

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