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Campaign Query: What's going on in Balenciaga's Spring 2012 Ad?

We’re all for fantastical, quirky, and down right weird ad campaigns, but Balenciaga’s latest campaign leaves us a bit confused. Our confusion has nothing to do with model Laura Kampan; in fact she looks fantastic with her Freja-inspired locks, structured jacket, and itsy bitsy shorts. What has us scratching our noggins is the direction - if the TV set is behind her, then why is she pointing the remote the other way?

Is there another piece of equipment in front of her? Is she having a conversation with one of the other models (Juliane Grüner, Rosie Tapner and Kirstin Liljegre) from the campaign? Or is she technology-challenged like so many of us? Tell us what you think is going on in Balenciaga’s Spring 2012 campaign below!

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