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Chloé's Surprise Spring 2012 Campaign

Remember when we saw those images of Freja Beha Erichsen and Arizona Muse hanging out at LA’s Chateau Marmont in dresses from Chloé’s Spring 2012 collection? We were 100% convinced that it could only mean the two models were set to be the faces of the brand’s Spring 2012 campaign. Well, it seems we were wrong!

Chloé’s Spring 2012 campaign was just released featuring Karmen Pedaru and Kate King wearing the exact same dresses worn by Freja and Arizona. Yet, instead of the sunshine filled scenery of the Chateau Marmont, these two beauties were photographed in the studio with windswept hair and what seems to be a bit of a giggle from Kate King. As with all of Chloé’s campaigns, the imagery is beautiful and we look forward to seeing it in the glossies, but now we can’t help but wonder what those images of Freja and Arizona mean.

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