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Claudia (and Fashion) Targets Breast Cancer

The Fashion Targets Breast Cancer campaign is back, and for 2010 a trio of women were selected, including supermodel Claudia Schiffer. But this time, instead of the t-shirts that models generally pose in for the campaign, the ladies wore just a simple sheet, emblazoned with the Target logo. Kylie Minogue (a breast cancer survivor) and Sienna Miller join Claudia in the black and white campaign, shot by Mario Testino. The charity sale runs from March 29 to mid-May, so head to retailers like M&S, River Island, Warehouse, Topshop, Coast, Laura Ashley, my-wardrobe.com, and Melissa Odabash to purchase items. You’ll be shopping guilt free, as 30% of the proceeds go directly to Breakthrough Breast Cancer to reach the fundraising goal!

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