Coco Says No to Photoshop!

Image via Coco Rocha

Image via Coco Rocha

Realize it or not, the majority of images from magazines and campaigns endured anywhere from mild to major Photoshop treatments. A little color correction there, a bit of smoothing here - everyone’s guilty.

In an attempt to show the pure reality of a brand, Coco Rocha agreed to pose for Jacobs’ Fall 2011 ad campaign, complete with a “no retouching policy”.

Now, we’ve seen Coco in person on many an occasion, and we can promise you, she needs no Photoshop. But regardless of her unnatural (and highly enviable) perfect appearance, we’re applauding her move into the realm of a Photoshop free campaign! We can’t wait to see the results!

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