Image via The Selby
A few weeks ago, Modelinia brought you the news that Erin Wasson would be showing her collection for RVCA in the Bryant Park Tents, and now Mercedes-Benz has made the announcement official. With Maybelline as the sponsor of the shows at the Tents and Erin a face of the brand, the location makes complete sense.
Erin will not only show in the Tents, but she’ll show in the largest tent to an audience of 1,100. If anyone can overflow that spot, it’s certainly her. Guests poured out of Milk Studios last February, where she showed her collection in presentation form, late at night, and—true to Erin style—the showing turned into a party.
This season, with a runway show, things will be different, but Erin couldn’t be more excited. “I’ve spent hours at those Tents as a model, working with some of the icons of American fashion,” she said. “And meanwhile, I’ve only been doing this design thing for a few seasons. Spring ‘10 is season three and it’s kind of insane to think that I’m getting to show on that same stage. It’s really a thrill to be able to take a venue everyone in the fashion industry knows so well and bring in new personalities and a new vibe that spin the experience in a different direction,” says Erin. “I mean, it’s almost too predictable to do something ‘cool’ in, like, an abandoned warehouse. Cool can happen anywhere. It’s a state of mind. That’s the essence of the Erin Wasson x RVCA brand, and there’s no reason not to follow that logic onto the runway.”
Modelinia’s countdown to September 11 at 8 p.m. is officially on!




