Quantcast

Did H&M Have the Most Star-Studded Runway of PFW Thus Far?

Alexander Wang may have had the most exclusive and highly-anticipated show of Paris Fashion Week thus far, but did fast-fashion global retailer H&M have the best model cast?

For their first-ever Paris runway show, the Swedish chain decided to go big, enlisting what just may be the most impressive top model list we’ve seen since the girls took New York by storm earlier this month.  Taking center stage at the Musée Rodin last night— a site previously inhibited by Dior, Tom Ford and YSL— the show opened with House of Style co-host Joan Smalls (off to good start we’d say), whose strut led the way through the various themed rooms meant to resemble a posh ’70s-style apartment, with her retro cape flowing in the wind.  Sashaying not far behind were fellow top models Cara Delevingne, Arizona Muse, Isabeli Fontana, Lindsey Wixson, Sigrid Agren, Frida Gustavsson, Liu Wen, Daphne Groeneveld and Tilda Linstam.  Touche H&M!

Of course, it wasn’t enough to have the catwalking elite simply walk the complex runway.  Playing into the theatrics of the venue itself, the models let loose, adding an extra hip-jut or sly smirk where they saw fit.  Cara even went so far as to grab a rose from a decorative vase and stick it in her mouth, all the while treating front row guests Daisy Lowe, Tali Lennox, Tallulah Harlech, Jessica Stam, Léa Seydoux, Ashley Olsen and Carine Roitfeld to her signature wacky faces.

As for the clothes, the collection evoked a mix of ’70s glamor and vintage-looking menswear inspired staples.  Highlights included a black velvet cape, tough short leather biker shorts with oversized knit sweaters and wispy, sequin embellished chiffon frocks for evening.

Once the final model— in this case, Malgosia Bela— made her final turn off the runway, the retail giant wasted no time in converting the venue into a full-on dance party, where A-listers like Emma Roberts and Chloe Grace Moretz danced under strobe lights and the occasional Rodin sculpture.  Meanwhile, waiters dressed as French maids made the rounds offering up hors d’oeuvres to go along with the expansive dessert bar.  Supermodels and sundaes— you’ve outdone yourselves H&M!

See for yourself in the video below!

Discuss This Article