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Elle Takes Over Intimates

Elle Macpherson showed off her power in the lingerie department when she launched Elle Macpherson Intimates, but she’s not content to sit back and enjoy the status quo. In an effort to forward her designs and creations, she’s aiming to continue her presence - with a brand new collection.

While her designs range from sexy to functional, the latest offerings from Elle revolve around the idea of a single piece of clothing. Elle’s created Bare and Bold - a line of underwear designed specifically to wear underneath of t-shirts. ”I wanted to ensure this collection was functional and comfortable under clothes while still being desirable,” Elle said. “Lingerie is an emotional purchase for women even when it comes to the T-shirt bra. The fit, style and look must be perfect. ‘Bare and Bold’ offers the ultimate silhouette regardless of the profile you choose.”

Beginning on January 3rd, stores will carry Elle’s designs, which range from plunge-cup, push-up and underwired bras to strapless and detachable to matching underwear.

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