Everyone’s favorite collaboration girl, Erin Wasson, is heading back to the campaign world this Fall for the Adidas owned footwear brand, Rockport! Shot by Guy Aroch, the print ad will focus around the “Day in the Life of a Model,” the model being Erin, of course.
“We’re trying to build the fashion credibility of the brand,” Rockport’s senior vice president, Daniel Tschuemperlin, said. The goal of the campaign is to show that comfort can be fashionable, and ultimately something that a supermodel, such as Erin, would wear on a daily basis. “It’s a truly authentic American brand, and that’s important to me,” said Erin, a Texas native who’s been known to hop in the car and drive around the country. The actual campaign images won’t come out until September 1st, but we can’t wait to see this how this iconic beauty brings her edgy vibe to the all-American brand.