Express fashion shows dominated Manhattan’s city streets in both the Financial District and Flatiron area this year, but last weekend, the runway show went on the road - to Miami! To celebrate the new store opening on Lincoln Road while showing off the Spring 2011 collection, Express hosted Rock the Sidewalk on 17th and Collins, complete with a few of NYC’s top runway mavens, including Hilary Rhoda, Ataui Deng, Lais Ribeiro, and Erin Heatherton!
As with the two previous Rock the Sidewalk experiences, massive crowds gathered to watch the fashion show, cheering and applauding as their favorite models and looks strutted down the Express catwalk. And while walking down a 70 foot runway would be challenge enough, the models were also being shot for the Spring 2011 campaign by Greg Kadel!
Now we have to wonder - which city will Express take over next?