Cartier decided to eschew the simple campaign plan for the relaunch of their messenger bag, the Marcello de Cartier, and got a little travel happy instead.
Photographer Denis Dailleux took to the road to display the bag in different locales and situations and captured four select individuals in a travel inspired style diary. Of those four, Fernanda Motta brings the model quotient and takes off to Rio de Janeiro with her Cartier messenger bag. The end result is a stunning set of images that play off the style blogger obsession of the moment and the world’s growing wanderlust - not to mention Fernanda’s Brazilian influence and awe-inspiring look.
Posted on Jun 17, 2010 in:
Campaign Watch
