Days before the Victoria’s Secret Fashion Show, Adriana Lima jetted off to Haiti to shoot the DKNY Spring 2012 campaign with Russell James and now we’ve got a peek at the results.
The designer’s spring collection was inspired by Haiti - particularly the black-and-white graphic prints by Haitian artist, Philippe Dodard - so it makes sense that the campaign was shot there. The first few photos of the campaign were shot in the southern Haiti town of Jacmel inside the Hotel Florita, and feature a version of Adriana we haven’t seen in awhile. We’re so used to her gracing every and any Victoria’s Secret ad with her signature sultry pout and come-hither eyes that we almost didn’t recognize her in these prints! ”I have never worked with [Adriana] before, and I am totally in love with her,” Donna Karan told WWD, “She shows the heart and soul of Haiti.”
This is definitely a softer side of Adriana that we can only hope to see more of in future campaigns to come!
