All those rumors about Adriana Lima scoring the Givenchy ad campaign after her surprising appearance on the runway? True. She joins Iris Strubegger, Ranya Mordanova, Leonor Scherrer (daughter of retired couturier Jean-Louis Scherrer), and longtime favorite of the house Mariacarla Boscono for the Fall ‘09 campaign. And along with Riccardo Tisci’s new models, he’s also chosen a new photographer. While the house relied upon the imagery of Inez van Lamsweerde and Vinoodh Matadin for the nine previous seasons, this year the task was given to Mert Alas and Marcus Piggott. “It’s a new step,” Tisci said. “I wanted to give this feeling of going from a studio to reality. It’s important to give reality to women.” The images will appear in Vogue Paris‘ August issue.
