Images via WWD
Gucci decided to go historical and bring back a super with its new watch campaign.
Instead of searching for the newest Gucci face, they’ve reinstated their love for supermodel Veruschka. After digging through the archives, Gucci found the perfect shot—one which was snapped back in the ’60s. The black-and-white images star Veruschka in all her Gucci glory. “The images featured in this campaign are some of my favorites from the Gucci archive,” said Frida Giannini. “They perfectly illustrate not only the glamour of Gucci’s past and the many style icons who were naturally drawn to the house, but also show how this heritage can be relevant today.”
Just proves that studying history is still cool.
Posted on Feb 3, 2010 in:
Campaign Watch
