Image via WWD
Get ready to see Hannah Holman all over the streets of New York City.
Even though Alexander Wang doesn’t usually create advertising campaigns, he decided that this shot of Hannah was just too good not to use. So she’s officially his first ad girl for the designer’s spring T collection!
And true to Alex’s style, it’ll be more of a guerilla campaign on specific walls in New York City. “The [images] were originally only supposed to be posters we were going to send to editors and stores,” said Alex. “But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic.”
Haunt the blocks of Third Avenue at 12th Street, Grand at Crosby Street, and a mish-mash of locations in the East Village and Lower East Side for a look at Hannah sporting the T collection, appropriately.
