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Helena and Heidi Bring Odd Molly to LA

Forget elbowroom in the brand new Odd Molly Boutique on Robertson. On Friday night, Hollywood’s finest crowded every inch of the Swedish brand’s new flagship store for the grand opening, hosted by Odd Molly spokeswoman and linen designer, Helena Christensen. She walked the red carpet in a wine-tone slip dress from Odd Molly’s spring collection topped off with a rose studded leather jacket, every part the gracious host.

Amidst the bevy of Hollywood’s young fashion lovers and actresses that showed up to support new store were models Mini Anden and Lydia Hearst enjoying the DJ stylings of Binki Shapiro and Fabrizio Moretti of Little Joy along with an endless amounts of champagne. And, of course, it wouldn’t be an event if our very own Kluminator didn’t make an appearance. Heidi Klum popped in to hang out with Helena and check out some of the delicately knit jackets, while gathering all of the details from cofounders Per Holknekt and Karin Jimfelt-Ghatan.

Here’s an interesting juxtaposition: Helena transitioned from modeling for the brand, to photographing the model for the brand. You’ll see her images of Daisy Lowe in Odd Molly soon!

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