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H&M's Keeping It Super


The holidays are coming, and H&M is ready with star model power to attract crowds on Black Friday and the requisite seasonal shopping.

Missy Rayder and Malgosia Bela star alongside H&M’s new favorite Sasha Pivovarova for the brand’s new holiday campaign, which is full of sparkles and bright colors. It’s sure to up your wardrobe skills for all the parties—but really, we’re just elated to see that H&M has kept up their recent tradition and hiring major models to front the campaigns.

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