They tweet selfies; they Instagram from all around the world and they’ve racked up more fans than many of Hollywood’s biggest A-listers. There’s not denying that in fashion’s digital age, the runways are no longer the only place where models reign supreme. Following more than a decade of silence, it appears the models are going super once again, but hey, don’t just take our word for it!
In this month’s issue of Glamour magazine— fronted by Rosie Huntington-Whiteley we should add— writer Mike Albo has penned a pretty spectacular piece about this rising model phenomenon titled, “How Supermodels Took Over the World (Again).” Naturally, the title alone was enough to intrigue us. Supermodels taking over the world— we’re in! What followed though was an in depth look at a rapidly growing trend that has little to do with designer clothes, and everything to do with today’s crop of relatable, outspoken model personalities (Karlie, Cara, Kate— we’re looking at you).
So just how did these young, genetically blessed individuals breakdown through the age-old notion that models should serve as blank canvases to well-known designers? Check your iPhone, laptop, and YouTube feeds— the answer is there! As Glamour cites, runway favorites like Karlie, Cara and Jourdan Dunn to name but a few, are now ‘legitimate media stars’, taking over everything from Instagram and Twitter, to Fashion Week livestreams, Google Chats and TV shows. As we’ve come to see in our own daily coverage of these talented catwalkers, today’s top models are slowly but surely taking the world by storm and the best part is, they’re taking their fans along for the ride.
Just look at cover girl Kate Upton, who before being named ‘America’s favorite supermodel” by Vogue magazine, originally built her fan base (she has over one million Twitter followers and counting at the moment) on little more than candid YouTube videos before earning her first Sports Illustrated Swimsuit cover. Similarly, Karlie launched her line of ‘Karlie’s Kookies’ before being picked up along with Joan Smalls to host the newly revamped MTV series “House of Style.“ And the list goes on and on! Jourdan Dunn and Elettra Wiedemann have their own online cooking shows; the Victoria’s Secret Angels continue to rack up retweets and “likes” like nobody’s business, Naomi, Karolina and Coco made The Face and instant hit; and Cara Delevingne, well, let’s face it, there isn’t a person (or tabloid) out there who isn’t crushin’ on Cara these days.
While the article continues to pay tribute to the original supers that blazed the trails for today’s model pack, the major take away is this: fashion’s leading ladies are letting loose, speaking out and shining brighter than ever before, and the world loves them for it! If you do one thing for yourself today, head over to Glamour.com— or pick up the full print issue to get the added bonus of Rosie’s feature spread with the One Direction fellas—and indulge in this fabulous article. It is truly a must-read for any model-fanatic!
Looking for more on your favorite social-media savvy models? Check out the most recent edition of our Social Media Awards to see how your favorite models