Fashion Week, however glitzy, is a business, one that generates new sales and new stars.
Because of this, publicists are most concerned with seating the key players in the key seats. The closer to the runway you sit, the more power you wield.
Always in the Front Row:
Top magazines and stores. Vogue, Elle, Barneys, Saks. Entourages of two to 20 filter back over several rows behind pack leaders.
Newspaper critics. WWD, NYT, IHT, and London’s Telegraph are the must-reads after a show. All have fashion scribes so powerful only their first name need be mentioned to get a designer’s attention: Bridget, Cathy, Suzy, and Hilary.
Beyond the Front Row:
The dot-coms. Webby people. Out in front of this pack is Style.com, the website for Vogue.
Freelance writers and stylists. Supportive writers and the new stylists whose best friend happens to be up for a Grammy. Friends and family. They are there for the designer, not the circus.
Students and future stars. This is where tomorrow’s stars hover. Wherever you end up, never forget the view from the bottom of the ladder when you finally reach the top…
How to Survive Fashion Week: Episode 1
Fashion Week isn’t impossible to attend for the uninvited, you just need Camilla Morton’s secrets.