Jil Sander Gives Us +Isabeli

Image via WWD

During a recession, there’s nothing better than hearing that a designer is doing a lower-priced line.

H&M and Target have recruited an entire litany of designers to refresh their creations, and now Jil Sander has been recruited by Uniqlo. The +J line will be in U.S. and U.K. stores October 1, and retail prices range from $21 to $155. And while each diffusion line has their own model (Jessica Stam for Roberto Cavalli, Daria Werbowy for Matthew Williamson), now it’s Isabeli Fontana’s turn. She’s gone deep and dark, with cheekbones to dream of and a stare that will haunt.