Kate Moss Snags Mango's Spring 2012 Campaign

Kate Moss and Terry Richardson team up again for Mango’s latest campaign which is shockingly tame in comparison to the brand’s Fall 2011 campaign starring Isabeli Fontana . This is the first major print ad Kate has scored for the upcoming season (though we’re still banking on her being the face of Louis Vuitton’s first fragrance), and there’s no doubt she’ll do wonders for the continued growth of the Barcelona-based retailer. “Kate Moss was chosen as the image of Mango because she is a world-famous fashion icon, making her one of the most sought-after models in the fashion world,” a Mango retailer told WWD, adding that Kate will help them “become an aspirational brand for all our customers.”  Though there’s no need to convince us as to why Kate was selected;  Kate Moss is Kate Moss and when it comes to fashion, she can do no wrong.

Discuss This Article