Carl’s Jr. figured out years ago that sex sells. Kim Kardashian rolled around in satin sheets for the grilled chicken salad, and Paris Hilton gave her car (and herself) a sponge bath for the Spicy BBQ Burger. Now Kate Upton joins the somewhat odd combination of fast food and hot, sexy advertisement by eating the southwest patty melt in the new ad for Carl’s Jr. and Hardees.
At first the commercial does a good job at playing up Kate’s pin-up figure having her pose in a 1950s car in a drive-in movie theater wearing a pink sweater and polka dot dress. But after she bites into that burger, the sweat begins to pour down her chest, the cute headbands is ripped off and the sweater and dress are just too constricting in the heat of the moment. And don’t forget the up close mouth action with a soda straw and a jalapeño, while the couple on a date in the next car over just can’t help but be distracted.
The newest Sports Illustrated Swimsuit cover model is certainly playing up her looks and sex appeal appearing in this ad. It’s only been a month since she’s become a household name. We can only imagine what is next…
