Kate Upton has built up quite the resume for herself over the course of a year, a resume that thanks to the model’s notorious curves, now includes its first big fashion campaign!
The typically bikini-clad beauty has just signed as the face of Sam Edelman’s Spring/Summer 2013 ad campaign that hopes to make the most of Kate’s voluptuous beauty. Shot by photographer David Lipman, the campaign sees the blonde bombshell posing in and around a pile of the brand’s sexy heels, no doubt an easy task for the known Edelman fan. In fact, it was the model’s equestrian-style Edelman boots worn off-duty that first gave Lipman and the brand the idea of a potential partnership with the rising top model, although it was her sinful curves that eventually sealed the deal.
“We chose Kate because she isn’t stick thin,” said Lipman. “She’s beautiful and all-American.”
While the black and white campaign images are said to pay tribute to the brand’s “urban heritage” and Old Hollywood films, Edelman admits that enlisting Kate was the brand’s first step in a new direction. “It felt like the right time,” said Edelman. “We had a major ad campaign with Charlotte Kemp Muhl 18 months ago. It carried us for a long time. [By choosing Kate], it was a hell of a decision to go with an indie girl.”
And if all goes well this season, be ready to see even more of the “indie girl” and her strappy stilettos in the months ahead. According to WWD, the brand is prepared to grow their relationship with the buxom blonde into a second partnership, depending on how well the debut campaign is received.
As for Kate, if her recent sky rocketing success is any indication of the the future, then this campaign is just the beginning of a long, fruitful campaign career. Since landing last year’s Sports Illustrated cover, Kate has opened the doors for herself in the world of high-fashion, earning quite a few of Vogue credits, a CR Fashion Book cover and most recently, her first Super Bowl commercial with Mercedes-Benz. Is there anything those curves can’t do? According to her agency, IMG, the answer is no. As Ivan Bart, a senior VP and managing director at IMG, explained to the New York Daily News, “Kate’s only beginning to first realize the power that she has… A lot of products are now approaching us because she’s accessible and women are captivated by her. Last year it became very clear in my mind that she was a supermodel like Cindy Crawford.”
Now those are some big shoes to fill, but hey, if anyone can do it, it’s Kate. Check out the full campaign below!