Mercedes-Benz continues its integration of fashion and technology, featuring Lara Stone in its SL Roadster campaign. Lara wears a Calvin Klein dress (of course!) in the ad shot by American photographer Alex Prager.
The Dutch supermodel continues the Mercedes tradition of featuring strong and statuesque models in its advertisements. Julia Stegner wore Gareth Pugh next to the SLS AMG; Milla Jovovich rocked a hat from Philip Treacy by the Mercedes E-Class Convertible; Karolina Kurkova posed next to the new CLS; and Terry Richardson shot Jessica Stam on the roof of the A-Class concept car just last year.
For the campaign, Lara is posed as a woman alone chasing an oncoming tornado. She is to be seen as a symbol of independent strength, in a Hitchcock setting. But unlike Hitchcock, there’s nothing spooky about Lara. “It’s an honor to work with Mercedes-Benz on a project like this,” Lara said. “Both Mercedes-Benz and Calvin Klein Collection brands represent great luxury and timeless elegance and it was a really unique experience.”
In addition to taking the campaign photos, Alex Prager shot a film-noir style movie of Lara and the SL Roadster, where a wind machine simulated a tornado while Lara was lifted off the ground as if she was bring blown away.
Watch this video to see just how many people it takes to produce such a highly styled campaign. —Renee Lucas
