Since Rag & Bone first launched its series of DIY Rag & Bone/Jean campaigns in Spring 2011, the British heritage brand has racked up an impressive list of famous model faces to promote their free-spirited threads— namely Miranda Kerr, Candice Swanepoel, and Karolina Kurkova! For their latest batch of DIY shots, the brand has chosen runway favorite Liu Wen, as the latest top model to join the campaign crew! With nothing more than a digital camera, a selection of Rag & Bone staples, and some model creativity, Liu took to Manhattan and Coney Island to shoot her personalized campaign. “I loved all of the single pieces in the DIY shoot,” said Liu. “You can mix and match depending on your own mood, whether you want your look of the day to be casual, cool, or even punk. My personal preference is adding a dash of the tomboy feeling.” Be sure to also keep a look out for fellow Fashion Week superstar, Jourdan Dunn, who is set to join the DIY campaign girls in the near future!
