This morning we speculated and now we know, Maglosia Bela is the face of Stella McCartney’s new fragrance, L.I.L.Y. The fragrance is inspired by Stella’s late mother, Linda McCarthy, with it’s name coming from the nickname her father had for her mother, “Linda, I Love You.” L.I.L.Y. will feature Lily of the Valley aromas as well as earthier undertones including oak moss and the truffle, one of Stella’s favorite foods. “This fragrance is very much about trying to leave the woman who wears it a bit of self-expression. I wanted it very pure and uncomplicated,” Stella said. “It’s about a girl becoming a woman. It’s an early spring morning, crisp air on the flesh — and discovery.”
Maglosia (who we just saw in the 2012 Pirelli calendar) has been the face of past Stella McCartney campaigns and her delicate features combined with her androgynous look make her a perfect fit for this earthy yet feminine fragrance. We’re loving the natural beauty and simplicity of this campaign which can no doubt reflect the scent of the perfume.
L.I.L.Y. will hit Selfridges in the UK on January 26th and nationwide on February 15th. We’ll definitely be giving this one a try!
