Image via WWD
Coco Rocha hosting the MCM party during Fashion Week makes way more sense with today’s news.
This morning it was announced that Joy Gryson will be launching a line of bags with MCM, and her choice of model is none other than Coco. The collection includes three different sections—Sportivo, Notte, and Giorno (sport, night, and day in Italian)—which range in price from $695 to $2,800.
As the face of the new line, Coco shot for the campaign at the Standard Hotel in New York City, showing off a stunning piece against her dark hair and the beyond amazing aesthetic of the Standard’s walls. To add to the cool factor is stylist Kathryn Neale from Vogue. As you know, Coco is spending the month in Costa Rica, but we’ll be sure to congratulate her at the party during Fashion Week.
