Last night, national retailer Macy’s and model-actress Camila Alves hosted a private event at NYC hotspot No. 8 to celebrate the Fall 2012 I-N-C ‘International Concepts’ campaign, starring the Brazilian beauty. As the brand’s newly appointed celebrity ambassador, Camila will be featured in a multitude of print, digital, and in-store advertisements- a partnership that she was thrilled to take on.
“The one thing I love about the brand is that any woman can find a piece in this collection,” said Camila. “It doesn’t matter your sense of style or size. If you like bold prints, bold colors, if you’re a rocker, if you’re classic, you’re going to find a piece.”
In a recent press release, Senior Vice President of Marketing for Macy’s Private Brands, Nancy Slavin, stated, “Camila Alves is a perfect spokesperson and we’re happy to welcome her to the Macy’s family. In addition to being strikingly beautiful and an A-list celebrity, she is also extraordinarily approachable. That combination is incredibly valuable to I-N-C and to our consumer.”
For their first campaign together, photographer Walter Chin shot the Brazilian model in the California deserts in a mix of curve-hugging body-con dresses, and some relaxed denim and knit separates. The Fall collection also incorporates many of the colors that took Fashion Week by storm last February including, rich gem tones in teal and burgundy.
“I’m really loving the bandage dresses right now,” said Camila. “And, I love the denim as well. The denim reminds me of the denim in Brazil: it’s very light, stretchy, it hugs you in the right places. Gives you a nice back.”
While the brunette stunner is quite familiar with the bohemian style made famous by her native country, when it comes to summer attire Camila admits to leaning towards more sophisticated styles these days, but still looking to “spice it up a bit.” Perfect timing considering the versatile collection’s wide range of looks, and super manageable prices- ranging from $59-$139, dresses for $69.50, and footwear for $89.50.
“They [Macy’s] were covering all the bases, so there was no way for me not to be involved in this,” said Camila of the partnership. “I don’t know any other way to keep up to date with the trends!”
Keep a look out for the full report on Camila’s brand ambassadorship via macy.com/inc, launching in late August.
