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Meet the New Kirsty Hume, Ms. Betty Sue

Though you may know Kirsty Hume for her long, healthy blonde locks, get ready to see her in a whole new way, because Agent Provocateur chose the flaxen haired model to star in their latest campaign - flame orange wig and all.

For the Autumn/Winter 2010 campaign, Kirsty stars as Betty Sue, boldly showing off the lingerie brand’s latest offerings while taking inspiration from female protagonists from late 20th century films. Agent Provocateur’s Creative Director, Sarah Shotton, explains the Kirsty appeal, saying, “Kirsty became a top model in the 1990s. She represents our perfect woman, a woman with a family that oozes unbelievable intelligence, sensuality, personality and confidence. She has a film noir, feline quality to her that I felt had a brilliant synergy with Agent Provocateur.”

It goes without saying that Kirsty’s beyond stunning and captivating in her latest campaign, but we’d suggest waiting until you’re home to watch this video, as she oozes the Agent Provocateur appeal.

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