Before everyone traveled home for the holidays, and way before the snow ravaged the streets of New York City, Karen Elson and the St John team took over Drive In Studios to shoot the brand new St John Knits campaign - and Modelinia has an exclusive look behind the scenes!
After becoming the face of the Spring 2010 St John campaign, Karen clearly stunned and has since continued her work with the brand. For the Spring 2011 campaign, she worked with St John Creative Director and Designer, George Sharp to show off “the essence of light” as captured by photographer Greg Kadel.
In an attempt to channel the theme of light, the team paired the relaxed, fluid fabrics with mood lighting to give off a feeling of natural outdoor light in any variety of different warm weather locations - bringing St John Knits to the global market as opposed to one specific destination. Thanks to hair and makeup by Franco Gobbi and James Kaliardos, Karen’s signature red hair breaks through the light theme and is accented by the current must-have red lip. But the most obvious of all moments on set was the clear appreciation and respect Karen and the St John’s team had for each other - meaning this model as muse relationship is a perfect combination. Now to wait for the final images!
