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Fitness activities are as versatile as the models that grace our world and Danskin is taking advantage of the combination for their new fall campaign! Padma Lakshmi and Christie Brinkley are joined by Hilary Duff and Jenny McCarthy, showing off their favorite physical activity. While Christie displays her dancing skills, Padma gives us bold boxing moves.
In addition to the campaign images, each star will provide monthly blogs on danskinmove.com, along with videos and Twitter updates. But what makes it that much more exciting is the fact that Danskin plans to is contribute to the models’ favorite charities as part of the campaign. Christie chose the Ellen P. Hermanson Foundation for those who suffer from breast cancer while Padma’s is the Endometriosis Foundation of America, given her experience with the illness.
Check out the ads on Times Square billboards in the next month!
