Founded five years ago by Yael Aflalo, the once ’under-the-radar’ environmentally conscious side project is now one of the country’s most cult-followed fashion labels, earning the attention of supermodels, fashion darlings and celebrities alike. But just what is it about this bi-coastal brand that has the models flocking and the photographers snapping? Well, for starters, there’s the exclusivity. With a commitment to sustainability, the Reformation applies a ‘farm-to-table’ approach to fashion, locally repurposing vintage and surplus materials to create a unique, limited edition collection of sexy dresses, sporty crop-tops and motorcycle jackets sold directly in their LA and New York storefronts, as well as online. Eco-friendly bonus points aside, the store’s retro-looking rompers, breezy summer dresses, and unique prints are also incredibly wearable and best of all, amazingly well-priced, making it a viable option for even us regular gals.
Curious to learn more about this season’s most talked-about model shopping hotspot, we sat down with The Reformation founder Yael Aflalo to get the scoop on the label’s biggest model clients, the pieces the models can’t get enough of, and who they consider to be the ultimate ‘Reformation Girl.’ See our exclusive interview with the ultimate model-approved boutique below and shop your favorite pieces at thereformation.com