Kate Upton is adding another high-profile partnership to her already impressive resume, and this time it has nothing to do with her famous bikini body.
Joining famed makeup artist Bobbi Brown on Good Morning America this morning, Kate announced her first campaign as the new face of the brand, making her the first model to appear in its stunning adverts. Speaking to GMA host Robin Roberts, Brown explained that Kate was an obvious choice, calling the Sports Illustrated cover girl “incredible” and a “strong woman.”
Shortly after the announcement, the cosmetics giant unveiled its first campaign image with Kate on Twitter writing: “Excited to work w @KateUpton as new face of @BobbiBrown. She’s beautiful, confident & creates her own rules.”
More than just another campaign, the Bobbi Brown partnership marks a milestone of sorts for the 21-year-old supermodel, as cosmetic campaigns are generally among the most coveted and hard to come by in the industry. A look through the archives will show that the world’s most successful models all held major beauty contracts at one point or another— Christy Turlington for L’Oreal Paris, Daria Werbowy for Lancome, Kate Moss for Rimmel— placing Kate in very beautiful company.
In a coinciding interview with Vogue magazine, model-turned-actress discussed her love of Brown’s products and personal history with the brand. ”I love the Smokey Eye Mascara! I’m a little bit more of a smoky-eye girl than a lip girl. It doesn’t clump, and it gives you just enough of that sexy appeal. And also, like I said, I love their bronzer. Being from Florida, that helps me feel a little healthier!”
“You know, what’s cool about Bobbi is that a lot of campaigns make you feel like the makeup is everything, but she really emphasizes that it’s about you and your personal beauty, so it feels like a good fit,” she adds.
Kate’s first ads will appear in the coveted September issues of fashion magazines worldwide – watch this space!