In her first campaign since giving birth to her son Alfred Walliams last year, Lara Stone has returned to Calvin Klein, posing exclusively in the brand’s joint fall campaign for Calvin Klein Jeans and Calvin Klein Underwear. Shot by Mert Alas and Marcus Piggott, the ads see the supermodel mama back (and looking better than ever we might add) in her CK undies— an accomplishment she recently opened up about for the first time in the latest edition of Net-a-Porter’s “The Edit.”
“By about nine months [after the birth] I began feeling more normal and I started to fit into my old clothes again, but my body still felt different,” she told The Edit. ”My ribs had expanded because Alfred was really high up, so for the longest time I couldn’t fit any dresses higher than my waist.”
Despite being turned away from a job because of her weight early on in her pregnancy— “I was just eating whatever I wanted; I wasn’t being careful about that at all,” she explained— Lara eventually reached the point where she wasn’t going to allow herself to get hung up on her body any longer.
“Everyone’s got arm flab or saggy boobs. It’s the way it is. I’m just trying to accept it right now. And it’s OK, because the things women can do with their bodies are amazing,” she says, adding: “You have to sit there and really think about it: ‘Oh, I grew this little person’s fingernails in my tummy.’ After that, do you really give a s*** about arm flab? Because I don’t.”
Not that she has anything to worry about as it is. With the help of James Duigan, the health and fitness expert behind the cult London gym Bodyism, and the man who has helped sculpt the bodies of Rosie Huntington-Whiteley and Elle Macpherson among others, Lara still looks every bit the Bardot-esque beauty of her pre-baby days.
Perfectly toned curves aside, you might also notice one other thing about Lara’s latest CK ads: the hashtag. Following the success of the widely popular #mycalvins social media campaign, which encouraged models and influencers in the digital space (Jourdan Dunn, Miranda Kerr, Emily Ratajkowski included) to post photos of themselves in Calvin Klein undies, the hashtag will now be a prominent part of the season’s print, digital, in-store and outdoor advertisements to encourage social media users to share images of themselves in the brand’s underwear and/or jeans.
The new ads will debut in September, and whether or not you plan to participate in the #mycalvins trend by posting a photo of yourself in skivvies on the Internet, you should still take a moment to check out Lara’s stunning new campaign below:
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