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Ricci's Devil

Already the news of Jessica Stam’s appearance in the Nina Ricci perfume Ricci Ricci has been announced, picture and all.

But there’s a little more to know about her work on the fragrance campaign…

Not only does she appear in the print ads, but she’s also a part of the film ads as well, shot by Sebastian Kim. And those little ears are in fact devil ears, as the model plays a little devil, making mischief on the rooftops of Paris. The iconic Nina Ricci ribbons are displayed everywhere and overtake the city setting, dangling from the rooftops and enveloping the buildings. Look for Jessica, the devil, on a TV near you.

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