After four years overseas, Clear Scalp & Hair Therapy is coming to the U.S. with Heidi Klum as the face of the campaign. But Heidi isn’t one to endorse a product just because she’s asked to; she has to make sure that it’s right for her—it has to be something she would actually use. ““[I] asked [Clear] to send me the products so I could try them,” Heidi told WWD. “I did that for about two weeks, and I really liked them. I can’t really afford to have bad skin…or bad hair that breaks everywhere or doesn’t shine or doesn’t look pretty because that’s part of my business. It has been for 18 years now.” Well, now that we know this product is Heidi approved, we’re definitely going to have to give it a try.
Clear commercials starring Heidi will start airing on television next week, with print ads soon to follow.