Dayle Haddon was first placed on the cover of Sports Illustrated in 1973 and continues to be a major player in the modeling world. That same year she posed nude in Playboy and also held beauty contracts for Max Factor, Revlon, Estée Lauder, L’Oréal. Throughout the 70s she appeared in many films and in ad campaigns, but faced a bit of hardships in the ’80s when her modeling career slowed down.
But Dayle eventually found a way to use age to her advantage and authored Ageless Beauty: A Woman’s Guide to Lifelong Beauty and Well-Being and then went on to become a regular on The CBS Early Show. She reclaimed her life as a beauty campaign model when she became the face of L’Oreal’s Age Perfect line.
When Dayle appeared on the SI cover she was seated in the water next to the Santa Monica pier with the tag line Don’t Just Sit There. As one of the industry’s hardest working models that managed to have a comeback later in life, we’re convinced she hasn’t done a lot of sitting.