©Mike Coppola/FilmMagic
Despite the sweltering temperatures in New York City today, forty top models including Coco Rocha, Jessica White, Michelle Alves, Hannah Holman, and Lyndsey Scott took over the Meatpacking District for a photoshoot with Nigel Barker to kick off Nine West’s Runway Relief program. Dressed in personally styled t-shirts, jean shorts, and the Nine West boots, the girls forgot about the heat and focused on the amazing cause that brought them all together.
“We wanted to capture the energy of Fashion Week and turn it into a meaningful way to give back,” explained Stacy Lastrina, CMO of Jones Apparel Group. “This Fashion Week it is all about the models strutting their stuff and walking the extra mile for a great cause in the Nine West boot.”
As the leader of the pack, Coco showed off her professionalism and dedication to the charity, shrugging off the ever increasing heat index and her fall inspired outfit for the afternoon saying, “That’s what we do - we wear leather coats in the heat!”
While Coco’s already admitted to her competitive nature regarding the charitable initiative, she’s not the only model who’s dedicated to the cause. Between family members who have been affected by breast cancer and the desire to help a worthy cause, a brilliant selection of models plan to donate their time and stomping power to the Runway Relief program from now through Fashion Week. For every mile of steps accumulated by the models, Nine West will make a monetary donation to Fashion Targets Breast Cancer.
In case you missed Modelinia’s Livestream of the photoshoot this afternoon or couldn’t make it to the Meatpacking District, you can still catch the whole thing on our Facebook page!
