© Craig Arend
The scouting of Kate Moss may be the best discovery since America, which means that Storm Models founder Sarah Doukas—who spotted a 14-year-old Kate at JFK airport years ago—is a very, very big deal. To the delight of us mortals, the industry legend sat down with our favorite street-style photographer Craig Arend to get the nitty gritty of this glamorous world. Below are a few of our favorite comments.
Sarah on style:
There’s no doubt that lack of style can negatively impact. I’m not talking about wearing Balenciaga, but very simple High Street stuff. That elongates your legs and is just flattering.
Sarah on the press (that’s us!):
Years ago, nobody knew who models were. Apart from those famous models, they were never given credit in a magazine or anything, so there were no credits given. So that was one thing that people were quite anonymous. And I think press is huge and I think it’s really important.
Sarah on opening up to press:
You have to learn how to talk to press, but you need to keep it professional but you still need to keep it real. They need to be interested in you as a person. At the end of the day you’ve got to understand that you can just chat away and end up saying something that you wish you hadn’t said. So you do have to be guarded. Open, but guarded…
Sarah on the psychology of high fashion:
Because we all want to be driving a Ferrari, don’t we?
Touché. ~ Tim Mitchell
