Although worlds apart this season, Kenzo and Alexander McQueen have found common ground in the world of abstract art. In the latest batch of fall campaign videos to hit the style scene, both the French house and British luxury label have produced some funky new short videos to promote their latest fall creations, landing them in a league all their own.
If anyone understands the premise of refined abstract art, it’s Alexander McQueen’s Creative Director Sarah Burton, whose fall collection quite literally took fashion lovers on a futuristic journey through soft colors and explosive shapes. Style.com got a sneak peak at the Fall campaign video before its official launch later this week, and it’s clear that Burton’s starring model Suvi Koponen is leading the way into a abstract world that blooms with imaginative graphics and swirling blends of light and color.
In another realm, Kenzo’s Humberto Leon and Carol Lim added a new jolt of life to the storied French label with their Pre-Fall looks in the form of conjoined abstract prints and plenty of autumnal color palettes. Staying in tune with the collection’s well- tailored, cool approach to dressing, the Quentin Jones directed video poses Select model Nadia in an urban setting as she is cut and pasted using Jones’s signature animation style. As the video demonstrates, Kenzo’s fall girl is divided among tailored, girly silhouettes and rougher, athletic details, making for some perfectly balanced pieces to add to your wardrobe rotation in the months to come. These videos are nothing like we’ve seen thus far from the campaign video trails, and are definitely worth a second look. Check out a preview of Alexander McQueen’s video at Style.com, and see the full Kenzo Pre-Fall 2012 campaign video below!
