Calvin Klein’s always a few issues when it comes to the massive billboard on Houston Street in New York City. You see, they sometimes opt on the side of raciness, and not everyone enjoys the view on the street.
This season, the team got a little bit crafty.
Instead of simply displaying their campaign image across the massive billboard, the CK team decided to go the smart phone route, no doubt given the recent obsession with iPhone 4.0 and the new Droid, and encrypted their billboard.
In order to view the campaign, featuring brand exclusive, Lara Stone, snap a picture with your camera phone, which will reveal a code. That code will grant you access to a 40 second video of Lara in all her CK hotness.
Hurry though! The billboard’s only up through today!